Should You Be Spending More Time on Article Marketing?
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There are so many people who have blog sites that they use for article marketing. Many times you probably wonder, “why are these people wasting time writing to people if they don’t even know who is listening?” Here is the trick, they actually can know who is listening. In fact, article marketing is possibly one of the most well hidden secrets of marketing. Why do you think that so many of the top ranked websites have blog pages as well? Because… it works!
But don’t just jump right into it. You need to know a few simple things before you can get started. What I am about to tell you is absolutely vital to being a successful article marketer.
First off, you need to use the right marketing tools. It is true, article marketing is not a one step process… but it will take you far. Use different keyword research tools such as Google Adwords or Market Samurai to develop quality keywords. These keywords are what Google is going to use in order to identify exactly what your articles are about.
Secondly, once you have picked keywords for your blog that are low competition and high search, you can proceed to your article writing. There are different article submission websites out there right now that are great for marketing. One great website is called Ezine Articles. Ezine Articles has what I would say is the third and final component of article marketing. If you get nothing other than these three points, learn and study them well.
The third component of a quality article for marketing is an anchor text. Ezine Articles has a great feature called a resource box. This allows you to attach a link to your keyword that you previously chose and add a couple sentences introducing it.
Now hopefully you see the importance of this. Article marketing can create awesome opportunity to write in depth articles about your website or the product that you offer while creating a direct link to your website for optimal traffic! How cool is that!
Once you become article savvy, you will learn your way around and begin to optimize a little more. However, if you can understand the three key points that I just gave to you, you will be able to successfully market your website through articles and article marketing can become an extremely viable marketing solution.