Obviously this article is not for everyone. If you’re already killing it in your business and making a load of money, then this is not for you.

But if not, does it feel like you’re trying hard, doing everything you can to make sales and nothing happens?

Did you pay hundreds, maybe thousands of dollars to join a business opportunity but haven’t made any sales, even worse, haven’t made your investment back?

What in the world is going on? WHY ARE YOU NOT MAKING SALES like you thought you would when you joined this business?

The answer might surprise you…

Today while we were having breakfast at a local diner here in Marco Island, FL, my son was playing with some Lincoln logs, and I jokingly said: “Jadon, build it and they will come.”

This statement then took my mind to a series of analogies that lead me to a truth I believe is the reason most people fail in any business:

The answer to your lack of sales and cash flow is NOT ‘build it and they will come’.

The answer is PROMOTE and they will come.

The amount of people that join a business and think they will make millions overnight just because they joined the ‘best’ opportunity out there is ALARMING.

I don’t care what anybody says…

Perhaps you paid $200 to join a great business opportunity. Maybe your investment was $2000, or $11,000, or more.

IT DOESN’T MATTER.

What matters is: What are YOU DOING TODAY to PROMOTE your business and getting more eyeballs to look at your website and what you have to offer?

THAT’S WHAT MATTERS.

You can only make money 2 ways, no matter what business you’re in:

(1) Increase the amount of eyeballs that view your offer.

or

(2) Make more money per eyeball.

I will write about #2 in a later post, but now I want to talk about #1, how fatal not promoting can be for your business; how to increase the amount of people that view your offer (i.e.: driving more traffic to your website.)

Advertising shouldn’t be seen as an expense but more as an investment.

Any smart businessman allots a portion of profits and/or investment to advertising the business, otherwise, how are you going to get those eyeballs that could be potencial buyers?

So don’t underestimate the power of advertising and promoting your business. One of the easiest ways to get started in any budget is by using PPC (pay-per-click) advertising with one of the major search engines, or a smaller reliable search engine like 7search.com.

I’d be bold enough to say that probably the #1 MISTAKE MOST ENTREPRENEURS MAKE and the #1 REASON OF FAILURE IS:

Thinking that just for joining a business money will be made and not taking time and money to invest in promoting your business.

I forget who said this, might have been advertising genius Oglivy: “If I had a million dollars to start a business I’d invest $100,000 on the business and $900,000 on advertising the business”.

Enough said.

So from now on I encourage you to see advertising as an investment in your future, as a seed that you’re planting and will harvest profits from.

Without a seed a harvest cannot be harvested. Period.

My home study course Recruiting Formula shows you the step by step PROVEN SYSTEM I use to make sales everyday using nothing but my phone and my computer (even my little Compaq Mini netbook running on Windows XP).

I’m offering a 60% discount on Recruiting Formula, which will be mailed to your door, as a Thanksgiving special, but I’m extending the offer to you for this week only, so hurry and get your copy now.

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