The Defeat of Black Hat Tactics

I am here to offer you a couple of the best internet marketing tips out there. It is crucial that you understand why black hat tactics are so detrimental to your blogging. You know the story of how the young boy was asked to smoke and he said “Maybe I will just try it once.” Don’t be fooled. Curiosity killed the cat. Even just using these black hat tactics once can bring your blog down.

So what are black hat tactics? Good question. Black hat tactics are defined by Google as “The practice of trying to gain ranking by tricking or cheating the search engines. This is a very bad practice that can not only drop you from the engines but in some cases can lead to litigation.” These tactics sound like an obvious no-no, but you would be surprised at the number of people who use these tactics. And listen, if you are one of those people… here are a few great reasons why you might want to reconsider the method to your madness.

1. Not even once.

Using these black hat tactics, such as cloaking or duplicating content, WILL lead to a loss of money at some point. You might be able to get away with these tactics for a week or so, but eventually the Googlebots (Google Spiders) will notice what’s up and you will be penalized. Your ranking that you had worked on for so long will be dropped dramatically if not entirely banned from Google and other search engines. Did you just hear dollars being flushed down the toilet? You heard right. Don’t make the mistake of giving into these tactics even once. The first time could be the killer.

2. You can’t hide the obvious.

Maybe these tactics are not obvious to the untrained human eye, but you cannot get past the Google Spiders. Hidden text in the background, hidden affiliate links, search engines in search engines, invisible links, and other tricks alike can all be spied by the Googlebots. It doesn’t matter how smooth you think you are, you are never smooth enough to get away with using these tricks and tactics.

3. Just because he jumps off the bridge doesn’t mean that you should too.

So rumors are floating around that your best friend is going to host a bridge jumping party. Everyone that you know is going to be there and when the moon is out and the clock strikes midnight, they are all going to jump off the bridge with a big hoorah into the cold creek below. We all know the story. Just because your friends are doing it doesn’t mean that you should too, especially if it is something as dangerous as black hat SEO. Why would you risk everything that you have worked so hard to build up on tactics that have proven lethal. Good question, right? Original content is going to take you much farther that any black hat techniques would.